A Considered Approach

Loyal Oak Partners was founded to offer a more considered way of working – shaped by experience on both sides of the table, and a belief that senior hiring deserves time, judgement and honesty.

Having spent decades in senior commercial roles, and many years placing Sales and Marketing leaders into growth and established businesses, I've developed a clear view of what strong leadership looks like – and what it doesn't.

Too often, hiring decisions are overly influenced by what is easiest to assess: career history, brand names, or speed of process. While those signals matter, they are rarely enough on their own.

The leaders who genuinely move the needle tend to share less obvious qualities — commercial curiosity, emotional intelligence under pressure, and the ability to grow with a business as it evolves.

Those qualities don't always show up clearly on paper. That's why clarity, judgement and partnership matter.

At Loyal Oak Partners, I work closely with clients to define what “good” truly looks like – grounded in where the business is today, and what it needs to become – and then build a search process that finds it.

I work thoughtfully, challenge constructively, and prioritise long-term outcomes over short-term fixes.